SportsBoom: Sports News, Updates & Betting Tips for South Africans

author image by ByLegit | 0 Comments | 5 juillet 2025

betting in africa

Get this delivered to your inbox, and more info about our products and services. Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent. Online gambling has also become a sector of interest for several foreign investors in other African countries. There is an ongoing legal conflict between the Nigerian Lottery Regulatory Commission and the Lagos State Lotteries Board, as both organisations are trying to impose regulations and collect licensing taxes.

The activity has been banned in Uganda by the Ugandan president (6) and religious leaders in Tanzania have called for it to be curbed (7). East African Governments have also increased exponentially the taxes they levy on sport betting companies with most ranging at 15% and above (10). By understanding the legalities, exploring the various betting options and approaching sports betting responsibly, South Africans can enjoy the thrill of adding a competitive edge to their love for sports. Remember, responsible betting is key to maximising your enjoyment and minimising any potential risks. So, place your bets with caution, celebrate your wins and learn from your losses – all while enjoying the beautiful game (or any other sport you fancy) from a whole new perspective. This guide delves into the world of sports betting in South Africa, exploring its legal framework, popular betting markets and key considerations before placing your first bet.

Sports betting and its Relationship to Digital Credit: A Case Study for East Africa

This partnership marked Play’n GO’s first foray into South Africa, expanding Betway’s gaming portfolio and offering users a wider array of entertainment options. Resolving any problems bettors could run across on the site depends on good customer service. Depending on live chat, email, or phone, reliable help enables quick resolution of any questions or issues. For users who place bets across live events in various time zones, 24-hour customer assistance is very helpful. In this regard, the gambling industry is currently much like the retail industry of South Africa, which is also showing promising signs of growth despite the economic slowdown that the whole country is experiencing. At any rate, optimism has returned to the South African economy, as most top executives are confident in the country’s future, and are temping up their plans for investment.

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Most online bookmakers have expanded their games portfolio into BetGames, Slots, Scratchcards and Live Games for an even more exciting experience. 1994 saw a new democratic government taking powered and all forms of gambling were legalized. The National Gambling Act 1996 introduced a system of licensed casinos as well as a single national lottery. The Act made provisions for the regulation of activities relating to gambling and uniform standards were introduced. The National Gambling Board was also established and became responsible for the supervision and regulation of the gambling industry. It has led to the users diverting funds they have borrowed using digital credit channels to sports betting as its easy for the users to be able to stake the money they borrow in the hopes that they will be able to get more in return.

Rugby Betting Sites​

From humble beginnings rooted in horse racing wagering to the digital age of online betting platforms and mobile apps, the journey reflects the convergence of tradition and innovation. As the industry continues to evolve, stakeholders must embrace technological advancements while prioritising responsible gambling practices to guarantee a safe and enjoyable betting experience for all. The evolution of sports betting in South Africa has been influenced by changes in regulatory frameworks and legislation. The legal landscape underwent significant transformations, with the legalisation of online sports betting in 2004 under the National Gambling Act. This legislative change provided a regulatory framework for operators to offer online betting services, encouraging competition and innovation in the market.

We preview the upcoming quarter final clash between Leinster and Scarlets in the United Rugby Championship. Nine80 Digital Media is a digital publishing company that represents the full spectrum of digital content publishing and advertising. We currently have over 15 digital platforms in South Africa, Kenya, Zimbabwe, Botswana And Nigeria and we reach millions of monthly unique youth visitors every month. Betway’s significant investments in sponsorships have been pivotal to its prominence in South Africa. In July 2024, Betway secured a three-year deal worth approximately R900 million to become the title sponsor of South Africa’s Premier Soccer League, now known as the Betway Premiership.

This sport has grown by 75% since 2022 and is popular amongst people who are willing and able to risk larger amounts per bet, around R700 per bet. A hugely popular sport in the country, cricket continues to hold its own at every level. South African bookmakers regularly offer no deposit free bets to new customers and existing ones too. You can grab a free bet by keeping tabs on the promotions section of Bets.co.za.

Implementation and day to day operations are managed by the Chief Executive Officer, ably assisted by support staff. A 2016 study by the University of Cape Town’s Department of Psychiatry and Mental Health noted a significant association between suicidality and pathological gambling. It found that pathological gamblers were five to ten times more likely to have a history of suicide attempts than non-gamblers. The NSPCA reveals shocking evidence of the Eastern Cape Gambling Board allegedly allowing a licensed bookmaker to profit from illegal cockfighting.

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Our reviews will also support you to decide where and on what you want to bet. Unlike investing, gambling is based purely on luck, yet many believe they can develop a winning approach. The truth is that the house edge ensures that bookmakers maintain a profit over time. For instance, when odds are at -110 on both sides of a bet, a bettor must risk R110 to win R100, meaning even skilled bettors face a statistical disadvantage in the long run. To diversify and enrich its platform, Betway has engaged in strategic collaborations with leading gaming content providers. In August 2024, Betway partnered with Play’n GO, introducing popular gaming titles such as “Book of Dead” and “Rise of Olympus” to the South African market.

Over time, strategists from all over the world have developed numerous tactics meant to maximise the winning chances of bettors. The regulation of the online branch of this industry has been beneficial for both the government, which welcomes an increase in tax revenue, and the population, which welcomes the addition of new and exciting leisure activities. For some people gambling can change from being an entertaining and pleasurable activity and become a problem. When that happens, gambling  becomes too important in a person’s life and hurt their social and financial well-being, excluding him/herself from their family and their friends to focus on gambling.

While the latter might offer you more games content including online slots gameplay on those is currently not legal. Statistics show that 49.4% of South Africans bet on sports from October 2021 to October 2022; around a quarter of these bettors also engage in online betting a few times a week. Given numerous options, bettors should be aware of the vital features that any website should provide. Whether your experience with betting is fresh or seasoned, understanding what to anticipate from the TOP 20 betting sites will guide your decision. Over the years there have been many laws and acts passed to stop online gambling. An increasing number of people now enjoy sports betting online so it looks set to be an industry that will grow from strength to online betting strength.

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Sports betting has become popular in Africa relatively recently, but it is gaining momentum every year. If at first, the African betting market had certain drawbacks due to the specifics of the continent and legislation, today the betting system is as close as possible to the European one in terms of transparency. Take your opportunity to participate in the African sports betting world. Blackjack uses the international 52-card deck without jokers, with several variations of the original game being present in several online casinos which are active in Africa. Being quite possibly the most popular casino game from all over the world, Live Blackjack is the favourite table game of several gambling enthusiasts who are looking for a thrilling gaming experience.

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Even if you have missed your bet before kick-off, you can jump into the action later on. Not all online sports book sites offer this feature yet and we highlight relevant bookmakers. Welcome to Bet & Win, your comparison site and review guide for the best and most popular sport betting, lucky numbers and casino games sites in South Africa. We have put online betting sites in South Africa to the test and picked only the best offers for you, so you can place your bets online in a fun and safe way. There are a number of websites that allow players to bet on the latest rugby games, but not if other online gambling services are offered.

National Headline Statistics at your fingertips

New users can benefit from a welcome bonus that works similarly to a casino deposit match, providing a good start with a small wagering requirement before playthrough. While Betway provides competitive odds, especially on major UFC events, one area for improvement could be the expansion of their live streaming services. Policymakers on the African continent are also expected to start contemplating the same issue as more people take up betting, driven by the internet on the continent. US legislators are now mulling how to regulate the sector at a national/federal level given the increased uptake in what is now estimated to be a $10bn industry.

By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy. Currently, Africa is considered to be one of the most promising lucrative markets in the world where the iGaming companies could expand to. When compulsive gambling brought me to my knees, the NRGP was there to assist with treatment expenses, which I otherwise would not have been able to afford. Their continued support, since, has included unlimited counsel by way of psychiatric and psychology care, both of which have included professional, yet nurturing guidance. I experience peace-of-mind knowing that the NRGP commits itself to making available these critical resources precisely because they avail themselves to an investment into my well-being.

Illegal betting on Horse racing

They could improve, though, like by adding more live fight streams or simplifying things for beginners. Each sport has its uniqueness, affecting how bets are structured and odds are calculated. Boxing, for instance, often involves more strategic and tactical exchanges, leading to fewer knockouts and more decisions compared to MMA.

  • After examining the surge in mobile credit and the rise of sports betting we put forth the conclusion that the digital credit has been an enabler to the growth of sports betting has in East Africa.
  • In addition, using special deals for South Africans can increase the value of your bets.
  • The legalization of sports betting in the 1990s marked a significant turn, leading to the establishment of licensed betting shops and later, online betting services.
  • Marshalls World of Sport has given a suggestion on the most profitable odds on Horse Racing, Sports and Lucky Numbers for more than 50 years .
  • The proliferation of smartphones further accelerated this trend, enabling bettors to engage in sports betting adaptively.
  • Thus, sports betting is really wide-spread because this is a perfect way to satisfy people’s wishes.

The Future of iGaming and Betting in Africa: Opportunities & Challenges

In the US, the industry has seen a major boost as the market has become more liberalised. Betting on sport is now legal in 38 states, with Missouri set to become the 39th state in 2025, as well as the District of Columbia. While having a big focus on the sports part of the market, MultiChoice has offerings beyond this. This has further been aided by the greater prominence of casino products in recent times, especially slot games. Between the pools and beaches, many people are attracted to the sport of swimming. With its origin in the 1900s, South Africa boasts a host of athletes who have achieved Olympic success for swimming – most notably Chad le Clos.

This partnership underscores Betway’s dedication to supporting and enhancing local football. Let’s be honest, since childhood we wanted to participate in some kinds of lotteries at the fair and our parents don’t mind it, they even praised us for that. Then, when we became more mature and grown-up, this desire for risk just continued increasing. At the same time, our language and mind just make us say some phrases that are connected with risk and desire for victory such as “I will bet you anything” and many others. Therefore, as this is apriori in our blood, I suggest our relaxing and enjoying this article. Multiple fake accounts join the same poker table to cheat the system by deliberately aiding/favouring one player.

This report covers casino gambling, limited payout machines (LPMs), betting (horse racing, sports and fixed odds), bingo and the National Lottery. So, while mobile apps have made sports betting more convenient and accessible for users around the world, their impact has been even greater in South Africa. Over the years, the user experience on those apps has also improved dramatically, further enhancing their appeal among sports betting customers. It’s also worth remembering that we live in an increasingly globalised world and that there are millions of South Africans living abroad. Those South Africans will have shared their sports betting experiences with family and friends back home, further nudging them towards it as a worthwhile activity. It not only generates revenue through taxes but also creates employment opportunities.

betting in africa

By focusing on these areas, Betway has not only captured a significant market share but also set a benchmark for excellence in the competitive world of online betting. In a bold move to expand its influence and footprint in Africa, Afrirent Holdings, a renowned investment company led by Senzo Tsabedze, is venturing into the vibrant gaming, lottery, and betting market of West Africa. With a history of success and a strong presence in South Africa, Afrirent Holdings is now setting its sights on the exciting opportunities offered by the dynamic entertainment sector in the West African region. Right up until 1996, any punters wanting to gamble on horse racing had to do it at the track. After 1996, it became possible for players to gamble online and horse betting is becoming increasingly popular in South Africa.

Betway’s story is a testament to the impact of thoughtful strategy and unwavering dedication in achieving business excellence. They are a quality business with a demonstrable track record of success, and we believe they will add immense value to our business and long-term value creation. It goes without saying, perhaps, that there are very strict controls concerning gambling activities. After all, those positive and negative aspects about gambling (referred to above) must be marshalled quite closely.

As part of our analysis of the online gambling sector in Africa, we find it necessary to elaborate on the great role live casino games have played in the expansion of the industry throughout the continent. “The rise of AI in sports betting is particularly focused on gambling controls; limiting customer exposure to risk at an individual level. It switches our player protection approach from reactive to proactive, and allows players to receive the intervention they need in real time, not after the fact. AI features in sports betting have real-time interaction triggers, generated when the system’s AI identifies increased risk factors in a player’s behaviour. Roulette, which has been traditionally popular in land-based casinos, is now growing online. It is now the most popular casino game by revenue and players typically bet much larger amounts than other types of casino games, around R250 per bet.

betting in africa

This has resulted in a fragmented market with varying levels of legal and regulatory oversight. Leading to a wider range of betting markets like the method of victory, round betting, and whether or not the fight will go the distance. Hollywoodbets stands out as a reliable choice for UFC betting in South Africa, offering a range of betting options from the standard bout winner to more nuanced bets like over/under total rounds. They also offer features like live betting and cash-out options, giving bettors more control over their wagers. None of those advances would have made a difference, however, if people didn’t feel safe participating in sports betting. Government regulation goes a long way to ensuring that people do feel that sense of safety.

Legal Framework

These bonuses benefit the bettors more than merely improve the betting experience. In the sports betting scene, live betting has grown to be a common element; many South African gamblers like making bets during events. Betting services with in-play betting let users stake wagers on events as they are happening, therefore adding thrill and involvement to the process. For punters, live betting is a must have real-time updates, odds adjustments, and thorough match statistics. After all, we can make a prediction that it has come from the times of gladiator games or even earlier.

As of the current date, South Africa has over 30 online sports betting sites that have been licensed and approved by their relevant provinces. Technological innovations have been instrumental in shaping the evolution of sports betting in South Africa. The development of sophisticated betting platforms and mobile betting apps in league with the Betway app has revolutionised how bettors engage with sports events. These apps offer a seamless betting experience, providing real-time odds, live streaming of events and instant transaction processing.

This activity is legal if it is practiced through betting companies who are appropriately licensed in South Africa for online betting. These licenced companies also offer various products that look like online gambling, however, the betting is structured in a way that it falls under sports/fixed odds betting regulations and licensing. The constitutional government won office in 1994 and regularized various kinds of gambling. The National Gambling Act rolled out standard procedures for monitoring betting activities in 1996. The National Gambling Act of 2004 made the switch to the 1996 Act and limited interactive gambling activities involved with poker, casino, and bingo. However, online horse racing and sports betting are 100 % legal in South Africa in the case that the website or bookmaker holds a license to run such activities.

  • How Betway Became One Of The Most Popular Sports Betting Platforms In South Africa.
  • Leading to a wider range of betting markets like the method of victory, round betting, and whether or not the fight will go the distance.
  • Sports betting has become popular in Africa relatively recently, but it is gaining momentum every year.
  • It started off as entertainment, for months it was fun until I slowly started sinking in debt’s.
  • Betway’s significant investments in sponsorships have been pivotal to its prominence in South Africa.
  • This guarantees that the site runs under tight policies, therefore offering bettors a safe and secure environment.
  • The evolution of sports betting in South Africa has been influenced by changes in regulatory frameworks and legislation.

GAMBLING ADDICTION AND SUICIDE: A SILENT SCOURGE

  • US sports such as the National Basketball Association (NBA)  and National Football League (NFL) have also attracted a new betting audience in South Africa.
  • With a population of over 1.2 billion people, Africa has a vast untapped market for iGaming and betting.
  • By simply clicking a few buttons most people with a mobile money account are able to request for a micro loan which is credited to their mobile money accounts from the various service providers.
  • “The South African Responsible Gambling Foundation offers free and confidential counselling services,” he added.
  • The sport has shown to bring unity in a diverse country, draw out deep emotion for the supporters and players and the national side has won the Webb Ellis Cup a record four times!
  • It provides a diverse selection of betting markets including moneyline bets, over/under rounds, and method of victory.
  • Prior to August 1996 betting on horse racing and other sporting events was the only form of legal gambling in Gauteng.

Unlike boxing, which focuses solely on punches, MMA incorporates striking, grappling, and ground fighting, influencing how odds are set and bets are made. The local market is dominated by Betway, Hollywoodbets, PlayaBets and Easybet. Slots and Aviator are growing rapidly, both at over 100% per annum, and stand to become the games of preference to the average person in SouthAfrica. SportsBoom brings you all the best of SA rugby, from the latest news to exclusive interviews.

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This ideally can be led by the regulatory authorities from the East African countries and hopefully this will encourage good credit lending practices and better consumer education. From the time gambling was introduced in East Africa it was a niche activity enjoyed by a few participants in society mostly foreigners and specific groups. It was not a main stream activity but mainly confined to casinos with expatriates and elites making up the bulk of their customers (1). There were also national lotteries mostly having the general public as users running in the East African countries which people bought tickets and wait for the draws to see if they won. Now being able to place wagers on mobile phones there has been an explosion of the popularity of sports betting.

Regulatory compliance, including addressing illegal and unlicensed operators, remains a significant concern for stakeholders. Moreover, technological disruptions, such as the emergence of blockchain and cryptocurrency-based betting platforms, present both challenges and opportunities for traditional operators. However, not every well-known bookmaker offers its services on the continent. Parimatch can rightfully be considered the best online betting app – the creators have made sure that they have access to sports events no worse than in Europe. Among the wide variety of sports in Africa, football is the most popular. Therefore, Parimatch offers a wide selection of football leagues and international championships, where you can get and easily withdraw a solid cash prize.

For many, particularly those with limited financial resources, the appeal of a big win can be incredibly tempting. Instead of earning easy money, those who indulge in excessive gambling frequently face financial strain, said John Manyike, Head of Financial Education at Old Mutual. Further enhancing its online casino offerings, Betway collaborated with Playtech in September 2024. This alliance added premium casino and live casino games to Betway’s South African platform, providing users with a comprehensive and engaging gaming experience. How Betway Became One Of The Most Popular Sports Betting Platforms In South Africa. Betway, established in 2006, has rapidly ascended to become one of South Africa’s most prominent betting platforms.

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